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The crisis impacting work and education is also about words: manual labour vs intellectual work, technical knowledge vs general knowledge, vocational training vs general training, blue-collar worker vs white-collar worker: all of these words designate categories that are no longer operable. This note looks back at how these representations originated and took shape.
This Note takes the work further and looks at the resilience of these companies, in other words their capacity to stand up to a crisis, sometimes even using it as a springboard to bounce back stronger.
In drawing attention to what MSBs are really like and how their leaders overcome the obstacles to their growth, the ambition of this book is to contribute to a movement that is crucial to the recovery of our economy, and of our industry in particular.